Interview

With a Clear Vision and a Concrete Goal

After the acquisition: a clear development path and renewed momentum

Agriculture today faces major challenges: extreme weather events and climate change, rising costs and global uncertainties, as well as increasingly strict regulatory requirements. In such an environment, modern farmers need more than resilience alone – they need reliable partners who understand the situation and can provide the right solutions.

“In this demanding environment, our goal is to remain a strong partner – with a clear strategy, high-quality products, and a consistent focus on the real needs of our customers,” emphasizes Günther Pirker, CEO of Farmtech.

Nearly one year after the change in ownership, the transformation at Farmtech is clearly visible. During this period, the internal organization has been strengthened, the product portfolio expanded, after-sales services improved, and strategic priorities clearly defined. “We have simplified processes and focused on what has defined Farmtech since 1954 – robust, reliable and user-oriented solutions that deliver real added value,” Pirker explains.

Our guiding principle remains the same: growing together. Day by day.
Günther Pirker, CEO Farmtech

The customer at the centre – today and tomorrow

Farmtech is increasingly focusing on products and services with strong market potential – both existing and new. A prime example is the new generation of Fortex push-off trailers, which combines robust design, modern technology and outstanding versatility.

With this product line, Farmtech directly addresses today’s customer requirements: higher efficiency, broader application possibilities and reliable performance under all conditions. “At a time when investment decisions are made more carefully, long-term value and dependable support are becoming increasingly important,” says Pirker.

That is why Farmtech continues to strengthen its technical support, service network and spare parts availability, ensuring sustainable and reliable solutions for customers. At the same time, strategic initiatives such as process digitalization, stronger sales activities and long-term expansion into new international markets are being consistently pursued – all with one common goal: to position Farmtech as a strong and trustworthy partner for the industry in the future as well.

Looking ahead – on the path to new milestones

Farmtech’s appearance at Agritechnica in November marked an important milestone for the company. At the world’s leading trade fair for agricultural machinery, Farmtech presented a revised and expanded portfolio along with a clear strategic focus on the future.

“At Farmtech, we believe that quality and innovation are the foundation of sustainable success – not a burden, but an investment in the future. Only with clear goals and a long-term perspective can we build trust and create lasting value for customers, partners and employees,” Pirker emphasizes.

His vision is clear: “Farmtech focuses on the continuous optimization of business processes as well as the ongoing development of its product portfolio. Going forward, Farmtech remains a key player in the European market for specialized agricultural transport technology – with a strong export focus, digitalized processes and an innovation-driven corporate culture.”