Home of the Best Carrots

Agricultural holding Medveđ annually produces up to 8 thousand tons of carrots. A large part of this amount, approximately 60 percent, is exported to the former Yugoslav republics and to the neighboring countries, such as Hungary, Romania, Bulgaria, Slovakia and others. The rest is sold in the home market under their own brand or directly to distributors and supermarket chains. Every harvest strengthens their position as the lead producer of fresh carrots in the region. The earned their reputation with exceptional quality, dedication to farming and with family tradition. Duško reveals their recipe for success: “Quality is the key. A quality product practically sells itself.” They have 6 thousand tons of storage capacities to guarantee availability and optimum storage conditions throughout the year. This facilitates preservation of quality and freshness of the product. A team of approximately 20 employees provides continuous production and work in the fields, and seasonal workers may be included at the peak of the season if needed.

There is no room for compromise in transportation of products they sell in the market. That is why they use and trust the Farmtech trailers. Their fleet includes six ZDK 1800 double axle tipping trailers and one Durus 3000 dump tipper that provide an efficient and safe transport of crops from the fields. “Farmtech is a brand we have known since the times of Tehnostroj. Quality and reliability were never an issue, and that is why we have been purchasing these trailers for a long time,” points out Duško who can show an impressive modern fleet of machinery. Speed, safety and reliability are very important in crop transportation. “The time frame is very limited during the harvest, which means that selection of the right transport solutions is crucial for success. And trailers ZDK 1800 have proven to be indispensable in crop transportation. Their capacity, durability, and design facilitate efficient transportation and at the same time provide safe and stable driving on rough terrains,” says Duško.

They have continuously grown and expanded the agricultural holding in the past years. “After continuous growth, we want to stay where we are and preserve the tradition of family farming,” Duško explains his point of view. They are not afraid for the future of the farm as they already have an heir who has curiously started to learn about the business at the age of two. The amount of work and commitments is indeed high during the summer months, but the passion for farming and running the business drives them forward. “Things sometimes just work, and sometimes they don’t. Responsibility is required, but modern machinery also makes it much more comfortable than it used to be. And yes, we could do more work and expand our production with own machinery, but we favor quality and free time over quantity. This is an important factor and we try to organize work in order to maximize every moment in an efficient manner. It is important to enjoy work,” concludes Duško.