3. What are your biggest challenges and what are your goals and plans for the future?
At Farmtech, we want to achieve the best possible optimization and user experience for our existing and future products. We have a broad portfolio and want to remain a full-liner in agricultural transport technology. At the same time, we are facing the challenges and opportunities of a new generation of farmers. They are placing a strong emphasis on digitalization and automation to increase productivity and efficiency and reduce the environmental impact of farming. It is ideal if the machine is also easy and intuitive to use. We have set our sights high at Farmtech and intend to take this new direction even further in the future. We know that working closely with customers and users, preferably in the field, is key to achieving these goals. That is why we will focus even more on analysing the habits, needs and requirements of end-users under my leadership, both in improving existing products and in developing new ones. This does not apply only to me, but to my entire team. This is the only way we can understand the real needs of the market and our customers because, at the end of the day, we want to offer the best and most advanced solutions.