Located in the Dinaric Alps, Zlatibor and its surroundings are famous for many ethnic villages and have always been considered a symbol of sheep farming – one of the oldest activities in this region. The Stojanović family, which is focused on the Zlatiborac brand and its success, has not given up this traditional activity. They have 600 sheep of the local authentic breed, which do best at an altitude of more than 700 meters above sea level, and breed up to 1,500 lambs annually, which they sell on to regular customers. In the summer – the greensward season – the sheep graze on the 100 hectares they have at their disposal. On the remaining 20 hectares, they grow traditional crops such as wheat, rye and corn, which they use entirely for silage for domestic bulky feed. In the winter, the sheep spend their time in barns, where they have shelter and food in a warm place – it is during this time that they produce large quantities of organic manure, which they use as fertilizer and which must be spread during the season.